Daksha Digitas and Hardeep Arora Innovater to organize Ms Plus Size North India
Ludhiana 11thApril. Beauty comes in all shapes and sizes. Confidence and talent does not need a zero figure body. The fashion industry has long been facing flack for not accepting the full-figured bodies. It’s about time for a change. In an attempt to include the plus size fashion modeling enthusiasts in today’s industry, Daksha Digitas and Hardeep Arora Innovater are organizing Ms Plus Size North India 2017.
The first of its kind platform in North India will celebrate the beauty and talent of ladies and girls of plus size figure. The auditions for the event was organized in Delhi on 9th April and auditions for other cities will held on 16th April Ludhiana,15th April Jalandhar,17th April Amritsar, 19th April Patiala, 21st April Shimla and 22nd April Chandigarh. The announcement of Ludhiana auditions was made at The Palm Court.
The first British-Asian plus size model, Bishamber Das, who has also been an EBay model and ambassador, has been chosen as the brand ambassador of Ms Plus Size.
Hardeep Arora, the owner of Hardeep Arora Innovater and the organizer of the event, said, “Fashion industry has started accepting curvy beauties. Our role model Bishamber Das is an example of changing times. We invite all the plus size ladies from across North India to discover that they are not only beautiful but the world is their own stage.”
Binod Kumar, the owner of Daksha Digitas, another the organizer, said, “It is the first of its kind of platform. Size does not really matter when you are self-assured and fearless. Just a little push in the right direction is what these hearty ladies need. Ms Plus Size is that chance for them.”
Owner of The Diet Xperts Simrat Kathuria said, “Ladies actually come to me telling that they feel inferior because of their heavy figures. I want to tell them that your trust within you and talent is all that matters.”
Fashion Blogger Sana Chandok said, “Indian beauty lies in curves. Stick thin bodies may seem perfect but mocking full figures by society is downright wrong and the girls start questioning their confidence. This platform is a boost to the self confidence of all the plus size girls and ladies.”
Ms Plus Size is an attempt to bring out the inner strength and poise of women who do not fit in the ‘standard size’ of the society. The show is sponsored by Shaveta Mustard Oil and co- sponsored by Mifco, The Diet Xperts and Kittybee. The official website is www.msplussizenorthindia.com