Chandigarh,10th March 2017: From the time Radio Mirchi has arrived in Chandigarh, it has infused a different level of energy in the city. This women’s day the roads of Chandigarh witnessed a unique lively experience. A huge bunch of geared up girls – Mirchi Gang of Girls – hit Chandigarh road on their bikes, cars, Thars and made every head turn around.
The rally started from Sukhna lake covering Matka Chowk, Kisan Bhawan Picaddily Chowk, Gurudwara Chowk, and back to starting point. The girls covered a total of around 15 kms on their bikes which were equally dressed up. The rally was conducted in the gracious presence of Asha KumariJaswal (Mayor Chandigarh), Mrs. Sunita Sharma (Mrs. CGM – SBI), Gurjit Kaur (SHO women Police), AjintaChepyala (DSP – Women Police) and Kaur B(Singer) who were excited to be a part of the initiative.The caravan was led by RJ Charu who steered the gang through the Chandigarh roads.
On theinitiative, Bhanu Pratap Singh Chauhan, Cluster Head – Punjab & HP, Radio Mirchi said “We were excited to be a part of this initiative on International Women’s Day. We, at Mirchi, strive to entertain our listeners not only ON AIR but also on ground with exciting initiatives. This unique initiative is a feather to our cap in the Punjab cluster.”.
About Mirchi:Entertainment Network India Limited (ENIL), India’s leading private FM radio broadcaster, popularly known as Mirchi, operates more than 54stations across 43 cities in the country. Launched in 2001, Mirchi has the highest listenership across the country and a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years. Mirchi has delighted listeners and the industry with its exciting properties like the Mirchi Music Awards (in eight languages) and Mirchi Top 20. Mirchi’s continuous innovations across different platforms like Visual Radio or Mirchi Mobile have been instrumental in gaining leadership in the private FM Radio industry. Mirchi made its international foray with the launch of the brand in the UAE. Since February 2012, Mirchi can be heard in Dubai, Abu Dhabi and Al Ain and is the first Indian radio brand to go international.